The design of your survey is incredibly important in improving your response and completion rates. When you create a survey for a mobile device, you have to think differently.
Put yourself in your respondent’s shoes: they are on the go and they want to help you, but they don’t have much time. Here are the 3 biggest mistakes people make when creating a mobile survey.
1. Asking more than 10 questions
Activities on a mobile phone are meant to be short and quick. Creating a survey with 40 questions is not ideal for a mobile device. We’ve found the magic number is between 6-10 questions. Any more than that, people start to drop off unless you have a worthwhile reward.
2. Relying too much on open ended text fields
Try your best to reduce the amount of typing a person has to do while taking your survey. Use open-ended text fields wisely. If you can ask the same question using Single Select, Multiple Select, or Mood Response then do it.
Follow these 3 rules and you’ll have a better designed survey. By focusing on 10 questions, using question types carefully, and being concise, you will have a higher chance of increasing your response and completion rate.
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